1 dimension + 1 metric
The flow visualization allows us to track the movement of our customers through our website and thus glean insight into their behavior.
A simple example
Try it with your own data on the Visualization Playground
Let's analyze a bit
In the example, we can see a distribution of our visitors’ arrivals by landing page. We can then follow each segment of visitors as they continue their interactions with the website and travel through the pages.
Examining the amount of “drop-offs”(namely those who quit the website after viewing the page) can give an indication of the quality of the webpage. Viewing the visitor path can also give you an idea of the flow of traffic of your website which can allow you to design your website around your knowledge of the consumer path.